From overcoming early setbacks to revolutionizing coconut value chains, Mr. C.M. Kamaraj has built Sakthi Coco Products into a global benchmark. What began in 1981 as Tamil Nadu’s first mechanized coir export unit now drives India’s ₹30,000+ crore coconut industry with breakthrough innovations that command international attention.
Industry Transformation Journey
- 1981: Founded by MBA industrialist Mr. Kamaraj, pioneering automated coir exports
- 1983: Supplied premium coconut powder to Britannia, establishing quality credentials
- 2002: Converted coir waste into Coco Peat (horticultural substrate) with Tamil Nadu Agricultural University, becoming India’s first exporter to EU/Australia
- 2003: Launched India’s first bottled tender coconut water with R&D support from Coconut Development Board & Defence Food Research Laboratory
Award-Winning Leadership
Mr. Kamaraj served 18 years on Indian government coconut/coir boards
Honors:
- National recognition for coconut shell ice cream cups at Barcelona Olympics
- Repeated “Best Exporter” awards (Coir Board & MSME Ministry)
- Chairman, All India Coir/Coconut Products Manufacturers Association
Product Portfolio
Food & Beverages Coir & Specialty
* Tender Coconut Water (200ml)
- Coco Peat
* Virgin Coconut Oil (500ml)
- Coir Fiber
* Coconut Powder (25kg/200g)
- Coconut Shell Tableware
* Low-Glycemic Coconut Sugar
- Private Label Manufacturing
* Coconut Milk Cream
* Coconutta Juices (10 flavors with Nata de Coco)
Global Footprint
- Exports: 20+ countries (EU, GCC, Australia, Southeast Asia)
- Production: 100,000+ bottles daily (tender coconut water)
- 50,000+ bottles (fruit pulp blends)
- 10,000 kg/day processing capacity (from 500 kg in 1980)
Innovations:
- CocoHeal – Diabetic wound care sheets (President & Prime Minister award recipient)
- Zero-waste coconut utilization
Market Differentiation:
- Regional Advantage: Sources 400ml-yield coconuts exclusively from Pollachi’s TJ Variety plantations
- Global Brands: “Tender Cocoa” (India), “Tender Wonder” (GCC markets)
- Shelf-Life Tech: Hot-fill pasteurization (72°C) enables 1-year stability
Challenges & Advocacy
Operational: Seasonal shifts (1-3 shifts based on harvest cycles)
- Policy: Advocating GST reduction from 12% on health beverages to support farmers
- Logistics: Localized sourcing within 40km radius to minimize transport waste
Contact : SAKTHI COCO PRODUCTS
Unit No. 9/2, Sakthi Industrial Estate
Udumalpet Road, Pollachi-642003, Tamil Nadu
Phone: +91 4259 236890, 236053
Mobile: +91 77081 87878, 98422 51234
Email: sakthicoco@sakthicoco.com, sakthifibreproducts@gmail.com
Web – http://sakthi-coir.com/